All of Us at Medhealth, because of thinking differently, believe that Strategy is not about being the best, but about being Unique. Competing to be the best in business, is one of the major misconceptions about strategy.
The worst possible approach to strategy, is to seek out the biggest players in the Market and try to copy everything they do.
At Medhealth, our Cornerstone is the “Value Innovation”. What consistently separated the companies from the succeed or not in the services, is their approach to strategy. The companies of the not succeed results, follow a conventional approach, racing to beat the competition by building a defensible position within the existing Market environement.
But here at Medhealth, maybe surprisingly, we do not use the competition as benchmark. Instead, we follow a different strategic logic, that we call it the
“Value Innovation”. Because, instead of focusing on beating the competition, we focus on making the competition irrelevant by creating a leap in value for buyers and our company, thereby opening up new and unconsented Market space.
For us, “Value Innovation” is a way of thinking about and executing strategy, that results in the creation of succeed and a break of the competition. Importantly, defies one of the most commonly accepted dogmas of competition-based strategy: the value – cost trade off.
It is conventionally believed, that companies can either create greater value to customers at a higher cost or create reasonable value at a lower cost.
We want to show that our strategy is seen as making a choice between differentiation and low cost.